Selected work

Campaigns that left the building on time

A sample of production engagements from our Jalan Sultan studio. Client names are withheld where NDAs apply; sectors and outcomes are real.

Launch day screens showing campaign creative across channels

F&B · Singapore · 2026

Weekend brunch reservation drive

Challenge: fill weekday-adjacent brunch slots at three outlets after a competitor opened nearby. We produced menu photography, a 20-second hero film, Instagram Stories templates, and a reservation landing page with table-time selector.

Timeline: brief signed Monday, shoot Wednesday, all assets live Friday 14:00 SGT. Result: 340 reservations in the first ten days traced to campaign UTM — client reported 28% above their baseline for the same period last year.

Retail campaign mood wall with OOH and social mockups

Retail · Regional · 2025

Flagship store opening burst

Challenge: coordinate OOH, in-mall POS, influencer kits, and opening-week social for a fashion retailer opening in Orchard and two suburban malls simultaneously.

Single art direction system covered window vinyl, lift wraps, and paid social. Influencer brief included shot list and caption drafts. Opening day content posted within two hours of ribbon cut. Footfall on day one exceeded forecast by 19% per client analytics.

Wellness · Singapore · 2025

Studio membership trial campaign

Challenge: drive trial sign-ups for a boutique fitness studio entering a crowded Tanjong Pagar market. Video-led social with instructor portraits, trial offer landing page, and retargeting statics.

Forty percent of trial conversions in month one came from the campaign URL. Post-launch review identified the 15-second cut as top performer; client extended that asset into a six-week always-on buy.

B2B campaign art direction layouts on desk

B2B · APAC · 2025

Enterprise software lead-gen sprint

Challenge: support a regional sales kickoff with fresh creative — no six-week agency cycle. LinkedIn carousel, email header set, and gated whitepaper landing page from one messaging framework.

Briefed Monday, A/B landing variants live Wednesday. Sales team reported 2.3× form completion vs. previous quarter creative. We stayed on for post-launch iteration through week three.

Print campaign proofs laid out on studio floor for colour check

Consumer · Singapore · 2024

Seasonal gift packaging push

Challenge: align in-store display, e-commerce banners, and gift-guide email for a home goods brand's festive season. Colour-critical print required on-floor proofing before batch run.

We managed print spec handoff to their vendor on Arab Street — ten minutes from our desk. Zero colour rejections on first production run. Campaign ran eight weeks with one headline swap at week four based on review data.

PromoSwift team standup reviewing campaign delivery checklist

Non-profit · Singapore · 2024

Donation awareness fortnight

Challenge: limited budget, tight timeline, multiple stakeholder approvals. Pro-bono rate applied; scope covered poster series, social pack, and simple donation page.

Team standups every morning kept approvals moving. Campaign raised 140% of the client's stretch target. They returned as a paid client for a follow-up drive in 2025.

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